Sustainability

We are committed to minimizing our environmental footprint and are constantly evaluating ways to become a more responsible business. Some of the current policies we are proud of include:

  • Educating the public about the benefits of sustainable agriculture and connecting consumers to local, sustainable vineyards and wine producers. We are inspired by the Slow Food Movement, which aims to “elevate quality over quantity and believes that doing so depends on cultivating our sense of taste as well as rebuilding the relationships between producers and consumers that the industrialization of our food has destroyed” (from Michael Pollan’s, In Defense of Food).
  • Donating to local environmental organizations on a yearly basis, such as the Environmental Defense Center, Santa Barbara Channel Keeper and ForestWatch.
  • Supporting like-minded vendors, such as New Frontiers Natural Marketplace
  • Minimizing fuel consumption. Our group tour vehicle, a 9-passenger Mercedes Sprinter Van, gets 25 mpg running diesel. Our recently acquired private tour vehicle, a diesel Mercedes GL320 CDI, is a high-efficiency vehicle for its size and class. We go out of our way to employ diesel engine vehicles for their decreased fuel consumption and cleaner burning engines compared to their gasoline-powered counterparts. In addition, we are constantly striving to update our vehicles for resource efficiency as the market produces newer and better options.